7 figures per year
Abby launched an online store selling insoles for high heels and today makes 7 figures per year.
Abby Walker www.vivianlou.com
Over 6,000 students enrolled
Learn how to create a profitable online store, step by step
A complete ecommerce course taught by someone who actually runs the stores. Find your niche, source your products, validate demand on Amazon, then build a brand you own on Shopify, with live help every single week.
Lifetime access · Free updates for life · 30‑day money back guarantee
- 6,000+ Students in the course
- 450+ Step-by-step lessons
- 150+ Hours of video instruction
- Weekly Live office hours, for life
Student results
Real people, real shops, real results
These are live stores, not screenshots. Every one of them was started by a student who signed up knowing nothing about ecommerce.
7 figures per year
Ming launched an online store selling maternity clothing and today makes 7 figures per year.
Ming Wang alinamae.com
7 figures per year
Angela launched an online store selling natural jewelry and today makes 7 figures per year, with very little advertising.
Angela Li azurajewelry.com
7 figures per year
Annette launched an online store selling covers for casts and braces and today makes 7 figures per year.
Annette Delancey castcoverz.com
6 figures per year
Dawn launched an online store selling handmade wool cat toys and today makes 6 figures per year, running it herself from home.
Dawn Lafontaine thecatisinthebox.com
6 figures per year
Joel launched an online store selling his own hand thrown pottery and today makes 6 figures per year, without paying for advertising.
Joel Cherrico cherricopottery.com
Does the class really work?
A tour of my students’ live 6, 7 and 8 figure stores
Instead of making you read through an endlessly long sales page, I’m going to cut straight to the chase. With any online course, the main questions you must ask yourself are…
- Does the class really work, and can I really succeed?
- Are there other successful students in the course?
- What percentage of your students are successful?
But instead of showing you screenshots of income reports (that can easily be faked) or empty testimonials, I’m going to take you on a tour of real live 6, 7 and 8 figure stores that my students are currently running.
In this video, I open up my student online store portfolio of shops that are generating 6, 7 and 8 figures online.
Join The Course
Three plans, including an 8‑payment option.
Why this course
What makes this course different?
Create A Profitable Online Store is more than just a course. It’s a community of like-minded entrepreneurs that work together to help each other succeed.
Upon signup, you get lifetime unlimited access to all of the course materials, 24/7 email support and weekly live office hours. You have access to all of the resources provided in the class forever at one fixed price. There are zero upsells and I will never try to nickel and dime you.
Because I run my own online store and sell on Amazon, I’m always up to date on the latest ecommerce trends. Over the years I’ve implemented every aspect of my online store. I run all of my own marketing and advertising. I write my own plugins.
Because I have an electrical engineering degree from Stanford University, I can help you with any technical issues that may arise with your ecommerce business in addition to marketing and sales.
Through running my podcast and my annual ecommerce conference, I’ve also developed a large rolodex of entrepreneurs that I periodically invite to speak during office hours.
Finally, this is the only course that covers building your own branded store and selling on Amazon, with the brand itself as the focus the whole way through. All of the course materials are updated on a weekly basis.
The process
I’ll walk you through the entire process of starting an ecommerce business
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Find your niche
Learn how to find profitable products to sell. I personally review all student niches upon request so you’ll be confident before you begin.
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Find your suppliers
Learn how to manufacture your own products from overseas at low prices, where to find dropshippers, wholesale suppliers and factories, and how to avoid the scammers and middlemen.
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Validate on Amazon
Use Amazon to prove that people will actually pay, before you spend real money on inventory or a website. I’ve had students make 7 figures on this step alone.
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Build your brand on Shopify
Build a brand customers remember and come back to, on a store you own outright. Most students end up selling in both places, and the brand is what makes both of them work.
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Automate your entire ecommerce business with AI
AI now does the work that used to need a team. Product research, listing copy, photography, customer service, ad creative and reporting can all be automated or sped up enormously, and I show you exactly which parts to hand over and which ones still need you. This is the difference between owning a business and owning a job.
Shopify is simply what most students end up using. Nothing in the course is locked to it, and the same lessons apply on WooCommerce, BigCommerce or anything else.
Outcomes
After taking the course, you will come away with…
- Profitable products to sell online Look over my shoulder as I show you exactly how I brainstorm products to sell and perform keyword research for potential niches. Learn all of the tools and metrics I use to evaluate a niche for profitability. By the time you decide to pull the trigger, you will be confident that your business idea will be a good one.
- Reliable suppliers to source your products Learn how to import goods from overseas at low prices, where to find dropshippers, wholesale suppliers and factories, and how to avoid the scammers and middlemen. I will provide you with the exact scripts that I use to contact vendors for the first time.
- A high converting website that ranks in Google and AI search Learn the exact techniques that I use to convince a customer to buy once they have landed on your website. You’ll also learn how to structure your products and content so that ChatGPT, Google AI Overviews and Perplexity recommend your store when shoppers ask them what to buy.
- A brand that sells on your own site and on Amazon Your Shopify store is where you own the customer and the relationship, but there is no reason to leave marketplace revenue on the table. Learn how to run both channels off the same brand so each one makes the other stronger.
- Knowledge of how to drive your own traffic Learn how to market your store and make sales right away with Facebook ads, Google Ads and the comparison shopping engines. Leverage the power of Facebook, Instagram, Pinterest and other marketing tactics to obtain free traffic.
- High converting email, SMS and messenger campaigns Learn how to build a list you own, write the automated flows that do the selling for you, and bring paying customers back over and over on autopilot.
- An AI run business that used to require a team Learn how to build the AI workflows that handle the repetitive parts of running a store, from product research and listing copy through to customer service and reporting. You will run on your own what would have taken several employees a few years ago, and spend your hours on the decisions that actually grow the business.
What you get
Here’s a summary of what you’ll get access to on the inside
As soon as you sign up you receive access to a comprehensive library of videos split into modules, each consisting of many lessons. Each lesson details exactly what tasks to carry out to move you closer to making an income with your online store, and new videos are added every week.
- Lifetime access to over 450 in-depth video lessons (new videos added every week)
- SteveBot, trained on every lesson in the class, so you can ask a question in plain English and get sent straight to the lesson that covers it
- Lifetime access to weekly live office hours and online webinars
- Lifetime access to our exclusive member forums
- Lifetime access to interviews and webinars with industry experts
- Spreadsheets to help you find your niche
- Worksheets to apply what you’ve learned
- Checklists to make sure you don’t miss any details prior to launch
- Questionnaires to help you choose a shopping cart
Live support
Lifetime access to live office hours where you can ask questions in real time
Let’s face it. Every business is different and will have its own unique set of challenges. While the videos do a great job of teaching you how to run a profitable online store, it’s impossible to cover every possible scenario. There will always be certain aspects of your business that only apply to you.
That is why it’s crucial to have access to a real live person. As part of the course you will be invited to our live office hours where you can ask your questions up front or live on the call.
New lessons are presented during office hours on a regular basis to ensure the course material never goes stale. Right now that means AI, which is changing every single week. No pre-recorded course can keep up with it, so I cover what is actually working this week on the live calls: the tools worth paying for, the ones that are hype, and how to get your store recommended by ChatGPT and Google AI Overviews.
Can’t make it live? Every session is recorded and available for later viewing, and you get instant access to all of the previous recordings as well.
Community
Lifetime access to our private members group
You’ll have immediate access to our private members group where you can ask any question you wish on the subjects of ecommerce and online marketing.
Plus, you can see all the questions that other members have posted as well. We personally monitor the group and the forum each day and provide answers to all questions.
All students have access to our private email address, so you can ask us any questions in private. Throughout the course, we will constantly be adapting the material based on your questions and offer extra lessons. After all, we want to tailor the course to your specific circumstances.
Find answers fast
Lifetime access to SteveBot, trained on every lesson in the class
With over 450 lessons, the hardest part is knowing where to look. Ask SteveBot a question in plain English and it answers, then points you to the exact lesson that covers it in full. No scrolling through a course index hoping you picked the right module.
Every answer cites the lessons it came from.
Questions students actually get stuck on, and can now just ask:
- Do I need a barcode if I’m not selling on Amazon?
- How do I ask a supplier for a sample without paying full price?
- What profit margin should I aim for on my first product?
- Which shopping cart should I use if I don’t code?
Because every answer cites the lesson it came from, you can watch the full explanation and check it yourself rather than taking a chatbot’s word for it. And it is there at 11pm on a Sunday, when the next office hours call is still days away.
Accountability
Earn points for doing the work, then redeem them for more of my time
The hardest part of any course is not the material, it’s actually working through it, so the class is gamified. Every lesson you finish, every call you attend and every milestone you hit earns points, and points buy the deeper one on one work students ask me for most: critiques, reviews and consultations.
Live office hours are never gated. They run every single week, for life, and you never spend a point to show up and ask me anything. Points are simply what you earn on top.
How you earn them
- Finishing a lesson
- Attending live office hours
- Registering your domain, installing your cart, signing your first vendor
- Making your first real sale
- Setting up your email provider, payment gateway, SSL certificate, logo and more
What you can redeem them for
- A critique of the niche you picked, before you commit to it
- Your product broadcast to the whole class list for reviews
- Keyword analysis for your products
- A full critique of your online store, by me
- A 30 minute 1-on-1 consultation
Everyone starts at the rank of Lemonade Stand. Everyone gets me at office hours every week regardless. The students who put in the work get more of me beyond that, and that is deliberate.
Guest lectures
Lifetime access to live webinars with industry experts
I’ve invited some of the most successful online entrepreneurs, world-class authors, CEOs and marketing experts to give live lectures to the students in the class. These are the people I turn to for help, and they share their street-tested strategies on marketing, sales and how to grow an ecommerce business.
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Neil Patel
Digital marketingCo-founder of NP Digital and one of the most widely read voices in online marketing. Neil covers how to get found in search, build an audience and turn that traffic into paying customers.
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Ritu Java
AI for ecommerceCEO of PPC Ninja. Ritu shows how to put AI to work on the unglamorous parts of running a store: managing ad campaigns, writing and optimizing listings, and making sense of your numbers.
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Jeff Oxford
AEO and SEOFounder of 180 Marketing, an agency devoted entirely to ecommerce SEO. Jeff covers how product and category pages rank, and how to stay visible now that AI answers sit above the search results.
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Jim Kennemer
Sourcing and manufacturingJim walks through finding and vetting overseas suppliers, negotiating terms, running quality inspections and getting your first production order made without getting burned.
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Steve Weigler
IP protectionIntellectual property attorney and founder of EmergeCounsel. Steve covers trademarks, copyright and patents, and exactly what to do the day a competitor knocks off your product.
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Brandon Young
Selling on AmazonPrivate label seller and founder of Seller Systems. Brandon breaks down keyword research, listing strategy and the data behind picking products that actually sell on Amazon.
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Ian Page
TikTok ShopFounder of Bullseye Sellers. Ian covers selling on TikTok Shop: getting your products in front of the algorithm, partnering with creators and running live shopping events.
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Brett Curry
Paid advertisingCEO of OMG Commerce, which runs ad campaigns for hundreds of ecommerce brands. Brett shares what is working right now on Google, YouTube, Meta and Amazon ads.
Take a look inside
See for yourself: an inside look at my ecommerce course
If you’re in the market for a brand new car, you’d expect to take it for a test drive first. But most online courses never let you take a peek under the hood before putting down your hard earned cash. So in the video below I walk through all of the essential features of the class.
Before you ask
I’m going to let my students do the talking
At this point, you probably have a lot of questions. But instead of answering them myself, I’m going to let my existing students do most of the talking.
I know many of you are probably skeptical about your ability to start a successful online business. But as you read the student stories below, keep in mind that these students signed up without knowing anything about website design and had absolutely no experience running a store whatsoever.
Now they all run online businesses that they are proud to call their own.
So please, try to forget everything that you’ve read in forums, what your family and friends have told you, and especially what the media has conditioned you to believe. If you are willing to put in the work, then you too can run a successful online business with the proper guidance and education.
What most people really need is someone to hold their hand through the process and strong support from a community of like minded entrepreneurs.
Your questions
Frequently asked questions about the course
The 16 questions I get asked most, each one answered with a real student story. Click any question to open it.
Do you need a lot of money to begin?
Most people think that starting their own business has to be an expensive and risky endeavor. While it is true that many successful entrepreneurs self-fund their startups by racking up massive debt on their credit cards, it definitely does not have to be that way.
In fact, my wife and I launched our first online store while both working full time jobs. And with just $629.90 initially invested into the business…
We managed to earn $102,113 in profit within the span of a year from our niche online store.
Thanks to the Internet, starting your own online business is as inexpensive and risk free as ever. One of the most amazing aspects of running an online business rather than a traditional brick and mortar store is that you can reach hundreds of millions of potential customers 24 hours a day, 7 days a week.
By setting up a computer to manage your storefront for you, you can create a business that can be run for as little as $4.95 a month while freeing up your time to do things that you actually enjoy.
The best part about opening a store online is that your business will continue to grow as word of mouth travels about your store and you become further entrenched in the search engines. Every year since the launch of our online store, our business has increased in the double and triple digits.
Carmen started Vizcosa on a shoestring budget
Carmen signed up for Create A Profitable Online Store and started her own online store selling kaftans and resort wear in Australia on a very limited budget.
She got her first sale within a week and started making 4 figures/week within 4 months. Today she runs a 6 figure business WITHOUT Amazon.
Here’s what they have to say about the course:
I could not thank Steve enough for all the lessons learned on the profitable online store course and my wife quit her job blog.
You have provided me with the inspiration and technical knowledge to find my niche and the correct product to sell, and thanks to your course and support I have not only found my product but also started to sell it.
Within my first week of business I made my first sale and revenue has continued to grow from there at a steady pace, month after month.
I still have a lot to learn, but the good thing is that I can go back to the videos and tutorials at my own pace based on the stage of my business that I am at.
This course has been one of the best investments in my entrepreneurial journey, you have continued to provide support and constant value along the way.
Thanks Steve for putting together such an amazing program! To anyone looking for a coach who answers your questions live once a week, for a supporting community and a blog full of value directed specifically to ecommerce, look no further than profitable online store.
I am very close to achieving my financial goals and with the help anyone can do the same!
Carmen R www.vizcosa.com
Do you need to be tech savvy to get started?
Most people who are new to the web are afraid of the technical aspects of launching a website. In fact before I started my online store, I used to think that starting a website was too difficult as well.
Then one day, a close friend of mine showed me his website where he was selling photos online. I was so thoroughly impressed with his online store that I asked him who he used to design his website.
When he told me that he did it all by himself, I was astounded because he did not know anything about web design. The truth is that all of the software is already written for you and it is completely free and easy to install.
You can literally launch a full blown and fully functional shopping cart website with just a few clicks of your mouse.
Abby designed her own website without any technical knowledge
Even though Abby knew very little about website design prior to signing up for Create A Profitable Online Store, she created the first iteration of her online store selling high heel insoles all by herself.
Then, she went on to make over $100K/month over the holiday season during the first year of launching her business! Today, she makes 7 figures per year.
Here’s what they have to say about the course:
With so many people running online stores these days, it’s surprising how little information there is for those just getting started or looking to take their store to the next level.
One can very quickly get overwhelmed, but Steve’s Create A Profitable Online Store course simplifies how to get it all done. He’s approachable, honest, accessible and kind.
This is THE course for anyone looking to start and grow an online store! Very highly recommend.
Abby W www.VivianLou.com
Is it too hard to find profitable products to sell?
It’s true. Finding products to sell by using the search engines and the Internet is difficult to do. Why? It’s because the Internet is full of scammers and middlemen who pretend to be wholesalers and are just waiting to rip you off.
In fact, looking online for products to sell using the search engines is probably the worst way to find wholesale vendors for your online store.
The truth is that most legit wholesalers don’t advertise online and rarely advertise at all. They don’t advertise because they don’t want every little mom and pop store contacting them to ask to sell their products.
Instead, most wholesalers only want to deal with legit, honest businesses that can sell in sufficient volumes.
I will teach you how to find legit wholesalers for your store and how to distinguish the true distributors from the scammers so you can buy your goods at rock bottom prices.
For those of you who do not want to store your own goods, I will also teach you how to run a dropshipped online store without having to carry any inventory whatsoever!
Sean niched down and found profitable products with good demand and low competition
Sean signed up for Create A Profitable Online Store and started his own online store selling leather working supplies. And in just a year and a half, his store now makes six figures per year.
Here’s what they have to say about the course:
Steve’s course helped us to expedite the process of getting our online store up and running. Instead of having to figure out what to do next and stumble around between different things to improve, his course provides an effective and efficient path to launching your business.
Sean www.FineLeatherWorking.com
Do you need to hit a home run with your business?
When most people think about starting a company, they immediately think about the Googles, the Facebooks and the Amazons of the world. The reality is that you don’t need to set your sights on the next big thing.
You don’t have to aim for the fences or create the next multi-billion dollar company. In fact, the Create A Profitable Online Store course advocates the complete opposite mindset.
This course is all about teaching you how to create an online business that suits your lifestyle so you can spend more time with your friends and family and focus on doing the things that you love.
If your end goal is to earn enough money so you can quit your day job and be your own boss, you only have to go for a base hit. Your business doesn’t have to be the next big thing and aiming small doesn’t preclude you from making a lot of money either.
Handkerchiefs are a very small niche but still make 7 figures per year
Today, our online business selling customized handkerchiefs for special occasions caters to a very small niche yet it is extremely profitable.
In fact, our online store brings in much more money today than both of our day jobs ever did combined. We’ve also been featured in many publications such as Brides, Martha Stewart Weddings and Real Simple magazine. Recently, we were on the NBC Today Show.
Running the business requires only a few hours of work each day.
And most importantly, it allows my wife to stay at home with the kids, call the shots and set her own schedule.
The key to running a successful ecommerce business is to find a niche that has just enough demand to suit your income goals without being too competitive. And a significant portion of the course is dedicated towards helping you find the right products to sell.
How much time will it take to start a business?
I’ve got two kids, work a full time job, run a blog, run an online store and run a course on how to create an online store. But you know what? I’m not superman. In fact I’m quite lazy. The key is to break your tasks down into small pieces that can be accomplished in 20–30 minutes.
Opening an online store is all about doing a little bit each day and setting your sights on your long term goals. If you were to start an online store today, I would say that you should be willing to devote at least 5 hours a week if you are serious about starting your own business.
Joining the course will make sure you stay motivated. As soon as you sign up, you will instantly become a member of an exclusive group of like minded entrepreneurs. Through the discussion forums, you can bounce your ideas off of other store owners and share your thoughts and experiences in a highly supportive environment.
Amanda started a 7 figure online store while raising 3 young kids
Amanda signed up for Create A Profitable Online Store and started her own online store selling invitations and party supplies. Even though she has 3 young kids, she still managed to create a 7 figure ecommerce business in a short period of time.
Here’s what they have to say about the course:
What attracted me to Steve’s course beyond any other courses out there was that it is clear he is a dad first and a business owner second. In all of the content he puts out and provides for free you can tell that he truly prioritizes his family and that’s what I was wanting in my own life.
Steve shows you step by step all the technical aspects of not only selling on Amazon, but running your own e-commerce website as well. His technical knowledge is extensive and his course has videos for every possible thing you can imagine.
Above all, he doesn’t promise you a get rich quick scheme or that you will be an overnight success, he is practical and open and honest and he shows you that it is possible to create a thriving business and still keep family a priority.
Amanda W www.amandacreation.com
Do you need a large budget for marketing?
You absolutely do NOT need a large marketing budget at all. The big media conglomerates don’t control advertising anymore. In fact, there are many effective methods of marketing and advertising that are absolutely free.
In my course, I will walk you through many different ways to market your online business for no money at all. In addition, I will teach you how to achieve a high search ranking for your website in your targeted niche.
The beauty of running a store online is that you can easily track the effectiveness of all of your marketing campaigns. I will teach you how to set up a Google Analytics account to measure all aspects of your website so that you can easily fine tune and improve your conversion rate.
Finally, I will turn you into a pay per click marketing expert by teaching you the most effective way to use Google Ads, Facebook Ads, Google Shopping, Bing and Pinterest for your online store.
Yuliya leveraged social media to make her first sales for free
Yuliya signed up for Create A Profitable Online Store and started her own online store selling unique jewelry. She designs all of her own products and has managed to make sales without spending money on advertising by leveraging social media and various free online tools. Today, she makes over $1M per year!
Here’s what they have to say about the course:
Newcomers to ecommerce are inundated with a slew of bro-marketers selling them get-rich-quick schemes, or frankly, unethical business advice. As I was combing through the smoke and mirrors, I came across Steve’s work and signed up for his course.
I really appreciated the no frills, practical approach to building an ecommerce business. It’s been a little over 5 years and I am to this day running my dream design brand. If you’re serious about getting an online business off the ground, this course will help you get it done.
Yuliya V. StudioCult.co
Can you figure everything out yourself by surfing the web?
While there’s a ton of information freely available on the Internet, trying to digest all of the different strategies, opinions and the “latest and greatest” ways to start a profitable online business only leads to information overload.
The Create A Profitable Online Store course only teaches you what you need to know and leaves out the fluff. It’s simple, intuitive, easy to follow and just what you need to launch your store without making any silly mistakes.
More importantly, how many so-called experts out there actually run their own online store and practice what they preach? Why would you want to follow someone who doesn’t already walk the talk and have a highly successful online store to prove it?
Once you sign up for the course, I will be available to answer your questions should you ever get stuck. In addition, you can share your experiences with other students in the class through our online forums.
Sally started an online store selling cross stitch kits in the UK
Sally signed up for Create A Profitable Online Store and started her own online store selling cross stitch kits. Her store makes over $1M per year and one of the biggest reasons she signed up for the course was to interact with other like-minded entrepreneurs and to share her ideas. She also wanted a place where she could ask questions and obtain solid business advice.
Here’s what they have to say about the course:
I did Steve Chou’s Create A Profitable Online Store course and launched my business around 12 months later. I would massively recommend it. The content is fantastic.
It’s an amazing value for the money and there is ongoing support from Steve himself by email, in a special Facebook group and in the forum. The course has been completely invaluable and the company wouldn’t be where it is today without it.
I now have 2 children and I successfully run the business from home around them. I work around 2 or 3 days a week and it’s been one of the best things I’ve ever done. The content in the course is amazing and it’s aimed perfectly at both beginners and experienced people alike.
Sally O. www.CaterpillarCrossstitch.com
Do you have to import your products from China, or can you source domestically?
The reason most online store owners source their products from China is because the labor costs are much cheaper in Asia. As a result, any product that requires a high amount of human labor will tend to be less expensive in China.
However, sourcing your products from your home country causes far less headaches and it can be economical as well. This is why I teach all of my students how to source domestically as well as from Asia.
In the course, you’ll find detailed lessons on how to find suppliers in China as well as in the US. I’ll also teach you how to find dropship vendors so you won’t have to carry inventory.
JK designs and produces his own farmhouse home decor
JK signed up for Create A Profitable Online Store and started his own online store selling farmhouse home goods. And what’s cool about JK is that he designs his own products! Today he runs a 7 figure business.
Here’s what they have to say about the course:
Steve Chou’s “Create a Profitable Online Store” course was pivotal in my journey to quitting my job and achieving 7 figures in online sales within three years. The course is well-structured, easy to follow, and has a supportive Facebook group that provides connection from the beginning and throughout the learning process.
Even with a full-time job and a young family, I committed 1–2 hours daily, methodically following the course to find and bring my product idea to life. While it’s not a breeze, for those with determination and commitment, this course offers everything you need to launch and grow your own online store.
Even now, six years later, I continually return to the course, finding value in the content as I refine and enhance aspects of my online business.
JK Beaton www.saratogahomeonline.com
Are you too young or too old to start a business?
After running my course for quite a while now, I’m continually surprised by how students of all ages are able to pick up and understand the material so quickly.
A handful of my students are well over the age of 60 years old. And at the other end of the spectrum, I have students that are as young as 14 years old.
It just goes to show that if you have the desire to learn, then it doesn’t matter how old you are. It doesn’t matter if you don’t know anything about web design. It doesn’t matter if you’ve never started a business before.
Most of the students that join my class don’t have any experience at all and it’s amazing to discover what you can accomplish if you put your mind to it.
My kids started their first online store when they were only 9 and 11 years old
My kids used the material in Create A Profitable Online Store and started their own online store selling entrepreneurship t-shirts for kids. And believe it or not, my kids were only 9 and 11 at the time! Within several months of launching, they managed to make over $1,000!
What’s interesting about my kids is that they started this store for a school project and then it turned into a full blown business. Here’s the mission statement for their company.
Reena and Kai www.KidInCharge.com
Do you need to be a computer whiz to sell online?
If you are completely new to creating websites, managing an online store might seem like a daunting task. And most people have this misconception that you either have to figure things out all by yourself or pay someone a hefty sum of money to help you out.
This is completely false. When it comes to creating an ecommerce store, there are many solutions out there that encompass all different skill levels.
As part of the course, I will help you discover which solution you are most comfortable with depending on the level of exposure you want to the technical aspects of running a store.
If you want to learn more about how to run a server and how websites work, then great! If you just want to get your store up and running and focus on selling, then that’s fine as well.
For those of you who don’t want to deal with the tech, there are full blown ecommerce solutions available that pretty much handle everything for you for as little as $25/month.
Ron runs a 7 figure online store without managing any tech
Ron signed up for Create A Profitable Online Store and started his own online store selling fabric wall decals. Ron did not want to deal with the technical aspects of running a store so he went with a fully hosted shopping cart solution.
Here’s what they have to say about the course:
When my wife and I decided that we wanted to start a new online business we started by doing some research online. Although my wife has a background in web design and I have a background in marketing, neither one of us had a clue about how to start an e-commerce store.
We got frustrated looking online for answers because it’s time consuming and we just felt like we were getting more confused. When my wife found “How to Create a Profitable Store Online” I was hesitant at first to spend the money for the course but I’m so glad that I did.
I was expecting to download a manual and watch some videos online, but what I received far exceeded my expectations. What I value most about the course is the live weekly office hours where Steve provides fresh new material and he takes the time to answer everyone’s questions.
I was also able to email him when I had questions and he always responded promptly. When someone starts a new business venture (especially in a field that they are not very familiar with), it’s a blessing to have a mentor guide you through the process.
The knowledge and guidance that I received from this course has been invaluable and I would highly recommend it to anyone seeking to start an online business.
Ron www.SunnyDecals.com
Should you sign up if you already have an online store?
Currently, I have many students in the class who started their own online shops prior to signing up.
If your store is having problems with getting traffic, marketing, ranking in the search engines or converting customers, this course will help you improve your sales.
Many existing shopowners come in with the misconception that some of the early stage lessons in the course may not apply if you already have a store and this is partly true. After all, if you already have your niche and vendors for your shop, why would you need to learn more about it?
But in reality, a lot of the aspects of running a profitable online store are intertwined. For example, if you have chosen to target extremely competitive keywords, your search engine rankings will tend to be very poor even if you are a link building master.
If you are sourcing your products from middlemen, your profits will tend to be lower. If you’ve picked a niche that is crowded, you will need to do some extra work in order to convert customers at a high percentage.
For students with existing shops, I schedule a full video website critique to point out the areas of improvement for their existing site after they’ve had a chance to review the course materials. All reviews are recorded, include custom feedback about their shops and are available to be reviewed at any time.
Chelsea signed up for the class because she needed help creating a brand
Chelsea signed up for Create A Profitable Online Store and started her own online store selling hot/cold therapy packs. She already had a website which needed some work, so I helped her redesign her entire store! Today, she runs a healthy 6 figure business.
Here’s what they have to say about the course:
With a very competitive niche, I originally felt powerless to compete as a little mom-and-pop-shop and focused my efforts on third party marketplaces.
Then I took Steve’s class and started owning my own brand. My site now generates steady sales organically!
Chelsea www.LifeAndLimbGel.com
Does your course work for people outside the United States?
I have students in my class from all over the world including Canada, South America, Europe, Australia and even Saudi Arabia.
Outside of the module on making your business legal, everything else applies to all countries.
In the grand scheme of things, the legal aspects of starting a business (which is different everywhere) is the easy part because it’s well documented. You could go pick up a book and figure it out.
The hard part is finding the right niche, getting customers in the door and creating a high converting website.
Most of the international students in my class start out by selling in their own country and then branch out to larger markets like the United States.
Saba runs an online store in Australia selling solar lights
Saba signed up for Create A Profitable Online Store and started an online store selling solar lights in Australia. Today, she makes 6 figures per year.
Here’s what they have to say about the course:
3rd of Aug 2015, the first day that I’ve been officially unemployed after 15 years of full time working, I opened a browser and typed “how to start an online shop?” and among the results was a blog from ‘My Wife Quit Her Job’ with a link to a 5-days free course to learn the essentials about an online shop. I got much value out of that free course that I decided to register in Steve Chou’s program: “Create A Profitable Online Store”.
After more than three years, I consider this decision and my investment in this course among the most successful thing that I have done for my business. Over the past three years, I took about 9 more courses; some in the same price range, some cheaper, and some more expensive. Honestly, there is not one that I am happy and satisfied with, except this one. I still come back to this course frequently, and I still get the same value (if not more) out of that as the time I started in 2015.
Steve is genuine and authentic. He is honest. You are dealing with a human being, same as you and I, and not a voice over video. He cares about his students. He updates old material when needed and continually adds value with weekly lessons and blogs. I get enough value from the weekly classes that sometimes I wake up at 4 o’clock in the morning (considering the time difference) to participate. I know it’s the best time for me to ask my questions. He’ll answer all the questions from participants live in the class.
I highly recommend this program to anyone who wants to start an online shop from scratch. It is a must if you haven’t run an online shop before. It was the best course for me and the only one, as of this time, I ever recommended to my own friends.
Thank you very much, Steve, for being so honest and real, and for sharing your knowledge and experiences. Please keep up your good work 🙂
Saba www.sunsharesolar.com.au
Can you succeed selling a single product?
Almost all of my students start out by just selling a single product online. And sometimes, that one product can bring in thousands or even millions of dollars in revenue per year.
For example, Abby of VivianLou.com makes over 3 million dollars per year selling a single product online.
Similarly, Brian of PollyPlastics.com (shown below) makes 7 figures selling variations of similar products.
Bottom line, you can choose to sell multiple items in your online store or you can stick with a single product. It’s up to you.
Brian makes 7 figures selling plastic molding materials
Brian signed up for Create A Profitable Online Store and started his own online store selling plastic molding materials. Today, he makes 7 figures per year.
Here’s what they have to say about the course:
Steve’s class in e-commerce laid the foundation for our success in growing our business from an idea to 7 figures. Steve demonstrates all the traits of an excellent teacher: conveying expertise in well-organized, easy to understand bites of information and then being there for your students as they progress.
Steve’s course will equip you with knowledge to sell on Amazon but also teaches you to grow your business outside of Amazon with your own assets, a must these days.
Brian pollyplastics.com
Can you succeed in competitive niches like jewelry and clothing?
Many new entrepreneurs want to sell competitive products like jewelry and clothing.
But the problem with these niches is that they are saturated and ultra competitive. In order to succeed, you need to have a strong value proposition.
In the course, you will learn how to position your products, build a strong brand and carve out a niche no matter how competitive the industry.
Angela makes 7 figures selling jewelry online
Angela signed up for Create A Profitable Online Store and started her own online store selling natural jewelry. Today, she makes 7 figures per year with very little advertising.
Here’s what they have to say about the course:
6 months after following Steve’s podcast I decided to take a chance on his course and it was absolutely the best decision I have ever made.
Steve is a super cool guy and he offers a lot of hacks and tricks in his course that is nowhere to be found on the Internet.
He is constantly adding new information and optimising and upgrading his classes. But what really sets him apart is that he truly cares about his students.
He is one of the most responsive mentors out there. After taking Steve’s class exactly twelve months later I was able to quit my job and live a life on my own terms.
Angela azurajewelry.com
Can you succeed selling your own works of art?
Artists don’t have to starve. If you are an expert in your craft, the key to success involves getting the word out about your art and building an army of super fans.
Being a successful artist turned entrepreneur involves putting yourself out there and showing off your personality to a captive and consistent audience.
In the course, you will learn how to build a loyal following, market your works of art and command premium pricing.
Joel makes 6 figures selling his own hand thrown pottery
Joel signed up for Create A Profitable Online Store and started his own online store selling hand thrown pottery. Today, he makes 6 figures per year without paying for advertising.
Here’s what they have to say about the course:
Steve was one of my early mentors and has seen so much of my early career. Today, 95% of my art enters the world through sales on the Internet.
Steve will teach you how to become ecommerce savvy and I highly recommend his course to anyone who believes they have what it takes to make hundreds of thousands of dollars online, or more, but who need some help getting started.
Joel cherricopottery.com
Can you succeed without managing any inventory?
One of the biggest challenges with running an ecommerce business is finding an efficient and inexpensive way to deliver your goods to the end customer.
But just because you sell physical products online does not mean that you have to store your own inventory and ship out your own products.
You can start your own private label brand WITHOUT managing inventory. Thanks to 3rd party logistics firms (3PLs), you don’t have to touch or ship any of your products if you don’t want to.
In the course, you will learn how to leverage 3PLs and Amazon to handle your fulfillment needs.
Annette makes 7 figures selling orthopedic soft goods online
Annette signed up for Create A Profitable Online Store and started her own online store selling cast covers and orthopedic accessories. Today, she makes 7 figures per year and she doesn’t have to manage her own inventory at all.
Here’s what they have to say about the course:
Steve’s knowledge and willingness to share his vast experience is far and above any other “expert” teaching about growing your online store and audiences.
His practical approach with what works and what doesn’t, his methodology to build a profitable store and/or grow your audience, combined with engaging and relevant stories of growing his adorable family while building a business is completely unique.
And it works…with no drama, no flashy cars, just consistent, proven, solid advice to build your business (your online store, your audience and if you’re lucky both!).
FYI, need some practical business advice and don’t have a lot of time? Watch and subscribe to Steve’s YouTube channel. His short videos (most under 15 minutes) are packed with excellent advice and a hoot to watch!
Annette castcoverz.com
Join The Course
Still have a question? Get in touch before you buy.
Curriculum
What topics are covered in the course
The course materials are divided into distinct modules, each of which is composed of many lessons.
Each lesson stands on its own and will provide you with clear, step by step instructions on how to proceed.
Because ecommerce is constantly changing, new material is added to the class every single week. In addition, old and outdated content is pruned away on a regular basis. I often take student requests for new material to be covered as well.
Below is an overview of what is covered in each module.
Module 1 Find a Profitable Niche Market
Can’t figure out what to sell? We’ll teach you how to pick a profitable niche and evaluate the competition. By the end of module 1, you’ll be able to…
- Find a set of products that you want to sell
- Determine the size of your market
- Evaluate your niche for profitability
- Assess your competition and determine whether you even have a chance
- Learn about different types of online stores. Do you want to carry inventory? Do you want to dropship?
- And MUCH more…
Module 2 Discover Where To Source Your Products
Your profit margins are directly related to how cheaply you can source your goods. Therefore avoiding the fraudsters and finding legitimate places to source your products is crucial to the success of your online store. By the end of module 2, you’ll know…
- How the entire retail chain really works
- How to buy wholesale from legitimate sources
- How to spot and avoid being taken to the cleaners by middlemen and “pretend” wholesalers
- How to kick back and sell products while someone else does the order fulfillment for you
- How to buy wholesale from domestic vendors
- How to import your products from overseas
- How to have your own products built direct from Chinese factories at rock bottom prices
- How to deal with vendors when you are just starting out
- And MUCH more…
Module 3 Set Up Your Online Store
So what if you aren’t tech savvy? These days, there are many powerful and easy to use FREE eCommerce solutions available. Even if you are completely tech averse, if you’ve ever followed a long recipe, or built furniture from IKEA, you’ll be able to set up and run an online store. By the end of module 3, you’ll know…
- How to setup a fully functional shopping cart for FREE
- How to select the right shopping cart for your business
- How to find a good webhost
- How to make your online transactions secure on your website with SSL
- How to process credit cards online
- How to design a professional looking website without requiring an expert programmer
- And MUCH more…
Module 4 How To Sell On Amazon
Amazon is the largest ecommerce marketplace in the United States and it’s important to leverage as many different selling channels as possible to maximize your profits. I will show you how to make immediate sales on Amazon while you create your own custom branded website at the same time. By the end of module 4, you’ll know…
- How to optimize your product listings on Amazon to maximize your exposure
- How to create a high converting Amazon listing
- How to attract reviews for your products
- How to use Amazon to validate your niche before you invest a lot of money on product
- And MUCH more…
Module 5 How To Create Sales Funnels
The average conversion rate for an ecommerce store is 2% which means that you are losing out on 98% of your business if you don’t have a way to bring customers back to your shop. By the end of module 5, you’ll know…
- How to create effective sales funnels to make your customer buy
- How to consistently bring customers back to your product listings
- How to get existing customers to buy more
- How to make the most of your traffic
- And MUCH more…
Module 6 Make Your Business Legal
No one likes red tape. And I’ll be honest. Setting up a small business does involve quite a bit of paperwork. This module will remove the mystery and the misery of getting through the paperwork required to run your business legally. This module will also save you money on your taxes by teaching you how to deduct business expenses on your tax return. By the end you’ll know…
- How to decide on the right corporate structure for your business
- Whether you need business insurance
- How to trademark your small business
- How to protect your intellectual property through patents, trade secrets and copyrights
- How to obtain a FEIN
- How to get a DBA
- How to obtain a sellers permit
- How to obtain a business license
- How to save on taxes with your business
- How to deduct your vehicle, your office and much more
- How to hire your first employee
- How to keep track of expenses and do the accounting for your business
Module 7 Market Your Online Store For Free
Starting an online store is pointless if you can’t drive customers to your website and actually sell product. This module will focus on how to effectively market your online store for free or at a minimal cost. By the end, you’ll know…
- How to generate multiple streams of high quality traffic to your online store
- How to generate traffic using free marketing techniques
- How to market your store via word of mouth
- How to market your store to existing customers
- How to upsell and cross sell your products to maximize profits
- And MUCH more…
Module 8 Email Marketing
Email is responsible for generating over 30% of my revenues and it’s a great way to consistently bring customers back to your store. By the end, you’ll know…
- How to implement email autoresponders that will generate sales on autopilot
- How to write effective copy to close the sale
- How to build your email list
- How to use email to create a high converting sales funnel
- And MUCH more…
Module 9 Google Search And Google Shopping Ads
Google ads are a great way to drive targeted traffic to your website. Because a search visitor is actively searching for products to buy, the conversion rate is incredibly high. By the end, you’ll know…
- How to launch profitable Google Shopping ads
- How to optimize your Google Search campaigns
- How to leverage retargeting to bring customers back to your site
- Undocumented strategies to boost your ad visibility and SEO
- And MUCH more…
Module 10 Facebook Advertising
By leveraging Facebook advertising, you can reach over a billion people. But it’s very easy to lose money if you don’t know what you are doing. By the end of this module, you’ll know…
- How to launch a profitable Facebook advertising campaign
- How to leverage Facebook dynamic ads retargeting
- How to quickly optimize your campaigns to stop wasting money on non-converting ads
- How to develop sales funnels around your Facebook ads
- And MUCH more…
Module 11 Facebook Messenger Marketing
By leveraging Facebook Messenger marketing you can achieve open and click through rates that are 5–10X better than email! Right now, Facebook Messenger is one of the most effective ways to advertise your business to your prospective customers. By the end of this module, you’ll know…
- The rules of Facebook Messenger marketing
- How to launch automated Messenger campaigns that make you money on autopilot
- How to quickly build your Facebook Messenger subscriber list for free
- How to create Facebook Messenger broadcasts that convert
- And MUCH more…
Module 12 Optimize Your Store For The Search Engines
One of the best and least expensive ways to obtain customers is through the search engines. But if you can’t crack the front page of search for your keywords, then it’s pointless. This module will teach you how to achieve the top position in search for your product lines. By the end you’ll know…
- How to optimize your website for the search engines
- How search engines work and how they rank websites
- How and where to obtain quality backlinks
- How to take advantage of free SEO resources
- How to boost your search rankings with a tried and true strategy
- How to take advantage of blog networks and guest posting
- And MUCH more…
Module 13 Price Your Products For Maximum Profit
Pricing is one of the most critical areas of running your online store. Done incorrectly, you could be throwing away tens or even hundreds of thousands of dollars in potential profit. Setting the right prices is all about human psychology. It’s about managing the perception of your business and your products in order to extract top dollar for your goods. By the end of this module, you’ll know…
- How to command premium prices for your products
- How to come up with your unique selling proposition
- How to demand top dollar for your goods
- How to find the optimal price to charge for your products
- How to test different pricing strategies
- How to know when your prices are too low
- Psychological mind games you can play with pricing that will increase your margins
- How to deal with competitors that undercut you in price
- And MUCH more…
Module 14 Advanced Website Optimization
Opening an online store isn’t just about throwing up a website with a listing of goods. There’s both an art and a science to getting your customers to buy and to provide them with an environment that facilitates buying. This module covers how to take your website from good to great using special profit maximizing techniques. By the end, you’ll know…
- The fundamentals of effective website design
- How to use calls to action to influence customers to buy
- How to create the right mood for your website so customers get their wallets out
- How to effectively use photos and the right fonts to draw attention to high margin products
- How to use Google Analytics in conjunction with Google Ads to optimize the conversion rate for your store
- How to improve the search engine for your store so customers can quickly find what they are looking for
- How to use coupon codes the right way without driving customers away
- How to recover lost sales and boost your profits
- How to improve the customer experience by speeding up your website
- How to optimize the images on your website for maximum impact
- How to establish an effective picture flow for your store so you don’t waste time fumbling around with your product photos
- How to avoid common mistakes that online shop owners make
- The necessary pages to include on your store to reduce customer anxiety and close the sale
- How to automate backups in case of disaster
- How to deal with hackers who might break into your store
- And MUCH more…
Module 15 Customer Service And Managing Your Online Reputation
With social media, all it takes is one post and your store reputation could be permanently damaged. Managing the customer service for your store is more crucial than ever. This module will teach you how to use word of mouth to your advantage. By the end, you’ll know…
- How to interpret what a customer wants within the first 30 seconds
- How to avoid inadvertently upsetting customers
- How to handle potential customer service disasters
- How to reduce the likelihood of returns
- How to reduce unnecessary support phone calls
- How to handle customer support with little or no staff
- How to deal with credit card chargebacks
- And MUCH more…
Module 16 Practical AI Systems For Ecommerce
AI is just another tool. Used well, it saves time and improves output. Used poorly, it creates low quality work that hurts your brand. This module focuses on practical, repeatable systems you can actually use in a real store, not gimmicks or shortcuts. The goal is to help you work faster, make better decisions, and reduce manual effort. By the end, you’ll know…
- How to use AI to generate Meta ad creatives, hooks, and variations for faster testing
- How to create high converting product listings from a single image
- How to design a professional looking website without expensive photography
- How to use AI to improve on site search so customers find what they want faster
- How to increase AOV using smarter bundles, upsells, and cross sells
- How to build AI agents that automate repetitive tasks across your store
- How to use AI for customer support without sounding robotic
- How to audit your store for conversion issues using data and customer feedback
- How to rank in AI search (ChatGPT, Gemini and Claude)
- And MUCH more…
Plus Bonus Lessons
On top of the core curriculum, the class includes a set of standalone bonus lessons.
- Learn how to mitigate risk when starting your online store
- Learn how to run a business while working a full time job
- Learn how to test the market before you launch your store
- Learn how to pick the right type of product to sell
- Have a checklist for everything you should include on your website
Reviews
The course has received rave reviews from students all over the world
What would you pay for a step-by-step course on building a successful online store?
If you were to attend a weekend ecommerce seminar, it might cost you $2,000 for just a few days of instruction. If you were to receive private business coaching from an instructor, it might cost you $1,000 an hour.
Because this course contains a comprehensive tutorial of every aspect of what it takes to open and run a profitable online store, there are literally hundreds of hours worth of knowledge contained within each module. If I were to charge you by the hour for every hour of content in the course, then the cost would be ridiculously high.
The truth is that I want to make this course available to as many people as possible and help you create your own online store in the fastest and easiest way possible. Opening an online store has made such a meaningful and powerful difference in my life that I want other people to have the same feeling of success and independence.
At $2,499 for the full course, this is the cost of roughly three hours of private consulting, and you can take the course over and over again at your own pace.
Pricing
Choose the right plan for any budget
Lifetime access. Free updates for life. 30‑day money back guarantee.
8 Payments
$349/month
Only 8 payments
- Lifetime access to everything
- Instant usage of the course
- Access to live office hours
- Exclusive community access
- 30‑day money back guarantee
Most popular
1 Payment
$2,499
One payment
(save up to $293)
- Lifetime access to everything
- Instant usage of the course
- Access to live office hours
- Exclusive community access
- 30‑day money back guarantee
1 Payment with consulting
$4,999
One payment
- Four 60 minute 1-on-1 consults
- Live hot seat review of your business
- All Sellers Summit virtual passes
- Lifetime access to everything
- Instant usage of the course
- Access to live office hours
- Exclusive community access
- 30‑day money back guarantee
All plans include the same course, community and live office hours. The only difference is how you pay and whether you want one-on-one consulting.
The full course package
- Lifetime membership to the course
- The course materials in PDF format, including 15 modules and over 450 lessons
- Over 150 hours of recorded video instruction that guide you through the entire process
- Live webinars and telecasts where I present the materials and answer your questions in real time
- 24/7 access to all archived webinars so you can review at your own pace
- Exclusive access to our member forums
- Lifetime access to interviews and webinars with industry experts
- Spreadsheets to determine your profit potential
- Worksheets to apply what you’ve learned
- Checklists to make sure you don’t miss any details prior to launch
- Questionnaires to help you make the hard decisions
- The complete money-back guarantee
Most importantly… does the course really work?
Here’s a very small sampling of the success stories in my class. Today there are over 6,000 students in the course and the number of profitable online stores continues to grow.
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8 figures per year
Charles Chakkalo joeyzshopping.com“Since joining, I gained knowledge, guidance, and most importantly, a community. Building out a branded site, while transitioning from entirely selling on 3P platforms, is such a lonely process.”
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7 figures per year
Sally Wilson www.CaterpillarCrossstitch.com“Thanks so much for all your help and support over the years. You are helping change lives.”
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7 figures per year
Abby Walker www.VivianLou.com“Your course was a phenomenal help. Just hearing from others who were going through the same thing was amazing.”
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7 figures per year
Annette Delancey castcoverz.com“Steve’s knowledge and willingness to share his vast experience is far and above any other ‘expert’ teaching about growing your online store and audiences.”
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7 figures per year
Yuliya Veligurskaya StudioCult.co“It’s been a little over 5 years and I am to this day running my dream design brand. If you’re serious about getting an online business off the ground, this course will help you get it done.”
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7 figures per year
Amanda Wittenborn amandacreation.com“What attracted me to Steve’s course beyond any other courses out there was that it is clear he is a dad first and a business owner second. He truly prioritizes his family and that’s what I was wanting in my own life.”
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7 figures per year
Angela Li azurajewelry.com“Steve is one of the most responsive mentors out there. After taking Steve’s class exactly twelve months later I was able to quit my job and live a life on my own terms.”
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6 figures per year
Cristina Brooks Potts authenticego.com“I joined Steve’s course in 2021, and four years later I have a skincare company that’s attracted the interest of venture capital. The course gave me the foundation I needed to go from idea to launch, and now I have a co-founder, a team of four, and a Kickstarter on the way.”
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6 figures per year
Carmen Rivas www.vizcosa.com“Within my first week of business I made my first sale and revenue has continued to grow from there at a steady pace, month after month.”
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6 figures per year
Amanda Austin shopofminiatures.com“I was sitting outside on my lunch break from a job I hated in the insurance industry and decided that I was going to change my life. … It was one of the best decisions I ever made.”
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6 figures per year
Jesse Funk davincisroom.com“Steve’s Create A Profitable Online Store course gave me the foundation to build two six-figure ecommerce brands and make a full-time living for the past eight years.”
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6 figures per year
Dawn Lafontaine thecatisinthebox.com“Today, I run a six-figure business all by myself from my house, and I could not have done it without Steve’s knowledge and advice.”
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6 figures per year
Joel Cherrico cherricopottery.com“Steve was one of my early mentors and has seen so much of my early career. Today, 95% of my art enters the world through sales on the Internet.”
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6 figures per year
Saba Yazdani www.sunsharesolar.com.au“After more than three years, I consider this decision and my investment in this course among the most successful thing that I have done for my business.”
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6 figures per year
Sean Aquino fineleatherworking.com“It’s invaluable to have a mentor who has been there before and willing to share his knowledge with you.”
Try it risk free with my 30 day money back guarantee
There’s no need to say “yes” right now. Just say “maybe” and give the course a try. Receive the entire Create A Profitable Online Store course and try it out for 30 days. If you’re not completely satisfied and you’ve done the work, let me know and I’ll give you a full refund. (see refund policy)
Personally, I doubt you’ll ever want a refund, because once you start going through the materials, you’ll realize how straightforward it is to open a successful online store.
The decision is yours
Right now, you have 3 options.
So give the course a try. Just do it today. Waiting longer only wastes more time, more money and causes more frustration.
Remember, I run an online store myself, so I have to keep up with the latest ecommerce trends and practices. And if for any reason the course doesn’t work for you, you’re backed by my 30 day, 100%, absolutely no risk money-back guarantee.
To our success, Steve Chou Author of the Create A Profitable Online Store course
Join The Course
Lifetime access · Free updates for life · 30‑day money back guarantee