This video will teach you an iterative way to run Facebook top of funnel ads (cold audiences) to minimize your losses and maximize your gains.
Specifically, I cover
- The biggest mistakes that I've been seeing with student accounts
- How to start with an engagement image ad
- How to convert a good engagement ad into a conversion ad while preserving social proof
- How to choose audience size in the beginning
- Some guidelines for a good ad
- An example engagement ad that I'm running
- When to kill an ad
- How to add Facebook Messenger marketing into the mix
- How to scale your ads
Here are the actual results of this Facebook ad taken 4 weeks later.